ENTREPRENEUR BIZ TIPS: Balls… or succeeding thanks to humor in our startup marketing | Arthur Menard | TEDxAgroParisTech

ENTREPRENEUR BIZ TIPS: Balls… or succeeding thanks to humor in our startup marketing | Arthur Menard | TEDxAgroParisTech

Here’s Great Tip: Balls… or succeeding thanks to humor in our startup marketing | Arthur Menard | TEDxAgroParisTech


Here is Something You Should See…


The story of how young startup went from idea stage to international leader in less than two years.The product: the first high-tech boxer that shield men’s nuts from cellphone and wifi radiation. In this talk, Arthur Menard explains how they used humour in their marketing to gain years on the building of their brand. Talk : “bells, nuts, 3 piece services … How to use humor to save humanity with underpants”

Arthur Menard is founder and CEO of the world’s leading company in anti-wave underwear. He tells us how a groundbreaking communication campaign based on humor has turned their underwear shorts into a fun and attractive product in just a few months. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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