ENTREPRENEUR BIZ TIPS: Commercialising Creativity without Selling Out | Russell Clayton | TEDxFrome

ENTREPRENEUR BIZ TIPS: Commercialising Creativity without Selling Out | Russell Clayton | TEDxFrome

Here’s Great Tip: Commercialising Creativity without Selling Out | Russell Clayton | TEDxFrome


Here is Something You Should See…


Work occupies a large portion of our time. For most people it takes up more time than anything else in life other than sleep. With this in mind, it seems a natural conclusion to try to make a living from doing the things you love the most…but at what cost? We each have our own personal value set. Is it ok go against those values and sell out if it means you don’t have to revert to plan B?

Working in the creative industry means facing many challenging decisions between commercial success and integrity. Many of those decisions are laden with opportunities and pitfalls which could define the future path in work. In this talk, we’ll discuss the desire to create sustainable business whilst also trying to respect our own integrity, along with some tricks for navigating those tricky decisions.

Russell grew up in Kent, studied Maths at the University of Warwick. After 5 years of studying and partying he decided that despite being completely in love with the subject, a maths-based career wasn’t going to work out for him and he embarked on a career in Marketing, Events and Creative Strategy.

He is now the Managing Director of Rosie Lee, a creative agency with family values at its heart. Since its inception 16 years ago Rosie Lee has evolved from a collective of designers into a creative agency with offices in London, Amsterdam, New York and Frome. In addition to managing Rosie Lee, Russell is also a partner in Vintage Mobile Disco Ltd and Canvas Tales Ltd.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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