ENTREPRENEUR BIZ TIPS: Everyone Is A Software Developer | Scott Brinker | TEDxBocaRaton

ENTREPRENEUR BIZ TIPS: Everyone Is A Software Developer | Scott Brinker | TEDxBocaRaton

Here’s Great Tip: Everyone Is A Software Developer | Scott Brinker | TEDxBocaRaton


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“Software is eating the world,” proclaimed an editorial in the Wall Street Journal eight years ago. So, sure, we all use a lot of software. But in fact, we’re not just software users. Increasingly, we’re all becoming software developers too — even if we don’t realize it. Odds are that, yes, you too, are already an app developer today. Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. He writes the Chiefmartec.com blog and serves as the program chair of the MarTech Conference Series. He is the author of the best-selling book Hacking Marketing, published by Wiley.

Previously, he was the co-founder and CTO of Ion Interactive. He holds degrees in Computer Science from Columbia University and Harvard University and an MBA from MIT. He grew up in South Florida.

Connect with him on Twitter @chiefmartec. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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