ENTREPRENEUR BIZ TIPS: Hacking the supply chain: Pete Russell at TEDxAuckland

ENTREPRENEUR BIZ TIPS: Hacking the supply chain: Pete Russell at TEDxAuckland

Here’s Great Tip: Hacking the supply chain: Pete Russell at TEDxAuckland


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Pete Russell is a local food advocate, social entrepreneur and founder of Ooooby. After seeing first hand the destructive nature of globalized food and the accelerating demand for local alternatives during his time at a multi-million dollar food business, Pete became committed to working in the local food space. Driven by a passion for developing smart systems for food sales and logistics, Out of our own backyards (Ooooby) is the result of his work – a local food operation delivering to hundreds of Auckland doorsteps each week.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

17 Replies to “ENTREPRENEUR BIZ TIPS: Hacking the supply chain: Pete Russell at TEDxAuckland”

  1. The Number One Sales point is in fact The Truth that Local food is healthier than food from afar, giving the ecosystem flourishes where the locals consume local farmed goods in return fertilize the farmer. The system The secrete sauce is the the pollinators, fungi, good bacteria owe their existence to the consumer and vice versa. Together all can by doing their part nothing more, nothing less only what matters to themselves. When all subjects themselves to their own dreams they link in the local community to build a foundation on bedrock, solid ground which will be the platform inwhich farmers produce and local community buys, everyone is happy and that's the only way secure True HEALTH where new DNA can form stronger which can create barriers to identify and keep out harmful bacteria before they can attack.

  2. should seriously consider Hong Kong! we are very health conscious and we have a quite a big organic farming community here. no one has attempted this yet in HK! if you could solve the logistics problems here, i think it can work. and big bonus, you could also consider a testing market for china!

  3. This inspired my case study I am working on, about how Whittaker's chocolate can create a more robust supply chain by sourcing closer to shore, they are already doing this by importing coco beans from Samoa. Looking at the total cost of ownership vs return on investment. Love that it has a great marketing spin with the sustainability factor. Thank you!

  4. I sorta understand your point Cam, the whole anti-corporate sentiment, does completely make sense to me, and I would love to see a world of local villagers supplying food and goods and services to – essentially – their neighbours. However, I'm thinking this kind of attitude toward innovation can be dangerous because it lends itself to over-reaction and you know, holier than thou, sorta talk.
    Why not consider how Ooooby as interim solution provider of a new supply chain ethic developing?

  5. I didn't hear anything about destroying existing local supply chains. If you're worried why not sign up as a supplier/grower with ooooby? It may give you another revenue stream.

  6. He's talking about the fair trade supply model for the regular local growers.
    He seems to be trying very hard NOT to mention fair trade in this context.
    I don't see anything wrong with borrowing the idea and transposing it to this new context. It's a pretty smart idea really.

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