ENTREPRENEUR BIZ TIPS: How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge

ENTREPRENEUR BIZ TIPS: How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge

Here’s Great Tip: How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge


Here is Something You Should See…


What does make us change our actions? Tali Sharot reveals three ingredients to doing what’s good for yourself.

Dr. Tali Sharot is a neuroscientist at University College London and the director of the Affective Brain Lab. She is a faculty member of the department of Experimental Psychology, a Wellcome Trust Fellow, and currently a visiting Professor at Harvard Medical School. Her research focuses on how emotion, motivation, and social factors influence our expectations, decisions, and memories.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

46 Replies to “ENTREPRENEUR BIZ TIPS: How to motivate yourself to change your behavior | Tali Sharot | TEDxCambridge”

  1. Notes:

    Most used strategy: Threats and Warnings. —> Scare ourselves and others to change behaviors.

    Science shows that on average: warnings have very limited impact on behavior. Why? The common response on animals when threatened, is either freezing or fleeing NOT fighting, and this is the same for human beings.

    When something scares us, we tend to shut down and get rid of negative feelings like using rationalizations. This can cause a boomerang effect which means that we become more resilient with the behavior we want to change.

    People tend to change their beliefs to the most popular opinion ( positive information more likely).

    Results show that in all age groups take in information that you want to hear rather than information that they didn't want to hear.

    Kids/Teenagers/ Elderly: Did not respond to bad news.

    The three principles to change behavior:

    1. Social incentives ( what people think about you, what other people are doing, and what we can do to do better than others).
    2. Immediate reward ( can be as simple as praise) ( reward yourself or others now, in order to reach a desirable alternative goal in the future, one that the misbehavior can lead to a loss of the desired future goal. Example, if you stop smoking now, you can run 10 km more and win that race)
    3. Progress monitoring: We need to put up a measurement tool that allows us to progress ourselves, whether it was for us or other people. When we see the progress and the positive outcome of our behaviors, it will likely make us want to stick with what we are doing.

  2. I really like this TED talk but am afraid that it won’t go deep into me. So… I’m gonna try to transcribing this in full. Here we go:

    Bugger, I can’t play this and keep writing comments!

  3. It’s just reverse psychology if you want the best out of someone start with the positives it puts them at ease and they feel good and will be lest likely to become defensive and take on board the not so positive and be positive about the negatives that need to change…..

  4. Where is her glass of water? she is so cottonmouth lol..

    other than seeing her struggle to pronounce the words because of lack of moisture, awesome! xD

  5. You can instantly test her hypothesis (we tend to absorb positive rather than negative information): probably the most important piece of information you got out of this talk is that it's ok to reward yourself

  6. One video I have seen before this video in that video said if people once got struck in loss they always think about loss rather than gain what in this video said people always tried to change their perception to get positive information

  7. довольно актуально в рамках сегодняшних событий с covid-19. для поддержания результата нужно будет менять стратегию

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