ENTREPRENEUR BIZ TIPS: The dangers of foregoing emotional due diligence | Aleksander Tõnnisson | TEDxRiga

ENTREPRENEUR BIZ TIPS: The dangers of foregoing emotional due diligence | Aleksander Tõnnisson | TEDxRiga

Here’s Great Tip: The dangers of foregoing emotional due diligence | Aleksander Tõnnisson | TEDxRiga


Here is Something You Should See…


No matter how rational we may try to be, emotions and feelings lie behind every decision we make. In today’s world of analytics and data-driven decision-making, however, we often fail to take into account the impact our feelings have on the decisions we make, often to our own detriment. Aleksander Tõnnisson is used to making big investment decisions based on significant due diligence, but in this talk he lays out some decisions, big and small, that led him to realize the need for another kind of due diligence – emotional. Aleksander has always been involved in the tech, IT, and startup scene. He is currently a venture partner in .Cocoon, which is a startup de-acceleration program that focuses on startup founders’ personal development instead of the company’s. He is also managing partner in the Buildit Seed Fund for IoT and co-founder of the Buildit Hardware Accelerator, the first startup accelerator in Northern and Eastern Europe investing in hardware startups. He has invested in 60+ hardware companies with founders from 17 countries. He previously developed hardware and software solutions for the German navy fight and transportation helicopter and airplane simulators as well as air traffic control simulators for the German Air Forces. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

36 Replies to “ENTREPRENEUR BIZ TIPS: The dangers of foregoing emotional due diligence | Aleksander Tõnnisson | TEDxRiga”

  1. If you like this talk, I think you will also like The School of Life's video "Why We Don't Need to be Exceptional". It explains what the title promised, but also how a mental breakdown is a lucky happening for these 'exceptional people', because then it starts a process of "getting well by being very ill".

  2. This is the prime example of women saying one thing and meaning something completely different.
    How the heck is he going to know that she wants him to do the dishes, when she says "The dishwasher doesn't seem to work properly anymore."
    I mean I guess she assumed that he would check the dishwasher rather than immediately buying a new one, but she could have just said something like "You know, I do the cooking and the grocery shopping. Can you at least take care of the dishes?"

  3. Due diligence of emotions is best way to deal a situation. Like a dishwasher situation, wife needed helping hand not add on equipment. Money is invested in company or firm looking at management. Unless management is good one does not invest. Akin to emotional due diligence. Great speech. Thanks.

  4. This was par excellent. Just heard a teaching from "Time to Thrive" a current on utube seminar where guest speaker said: "My traits are not evident that I am broken; it's proof that I have unmet needs." It took a very long time to learn to stop, pause and think about how I'm feeling and why. We must find ourselves. We (are true feelings) are buried, but must dig deep to find ourselves. Thus eluding why I had a brick in my hand. Don't ask.

  5. I liked his Estonian reference to "American smile." He is funny, droll, and sincere. And a great message. Listen to your gut, Ask your wife how she feels. How do you feel about the people who run the companies that you are investing in?

  6. In conducting due diligence during corporate acquisitions, acquirers obtain new and usually negative information regarding targets' values. Because such information is noisy, acquirers must balance the risk of withdrawing from a value-enhancing acquisition against the risk of persisting with a value-destroying acquisition. Drawing on signal detection theory, a rational choice theory of decision making under uncertainty ,we propose that the relative importance acquirers place on these two risks affects how they utilize information obtained during due diligence.

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