ENTREPRENEUR BIZ TIPS: How to hack agriculture | Naude Malan | TEDxJohannesburgSalon

ENTREPRENEUR BIZ TIPS: How to hack agriculture | Naude Malan | TEDxJohannesburgSalon

Here’s Great Tip: How to hack agriculture | Naude Malan | TEDxJohannesburgSalon


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For development studies lecturer Naudé Malan, agriculture is perhaps humankind’s greatest invention. However, today, the system is in question, for three major reasons. First, current agricultural practices are largely bad for the environment, and require that we seriously consider biological alternatives over industrial ones. Secondly, colonialism has created an extractive economic system where the best produce in the poor Global South, is exported to populations in the rich Global North. And thirdly, our ‘scientific’ diets, in the shape of ‘Recommended Daily Allowance’ tables, ignore centuries of wisdom about local food intelligence, and have led to an obfuscation of nutrition by an emphasis on calories, energy values and vitamins. Naudé contends that we need to change the system. He shares ideas on how we might do that, in this passionate and deeply-felt talk. Find Naudé on Twitter: @NaudeMalan, and on Facebook: Izindaba Zokudla Naudé is Senior Lecturer in Development Studies at the University of Johannesburg. He is the convener of iZindaba Zokudla, a multi-stakeholder engagement project that aims to create opportunities for urban agriculture in a sustainable food system in Soweto. The project engages with and links urban farmers, entrepreneurs, academics, civil servants and other stakeholders to create a sustainable food system in South Africa through the use of social media, collaborative projects, participatory technology development and the creation of sustainable enterprises. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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