ENTREPRENEUR BIZ TIPS: Our approach to innovation is dead wrong | Diana Kander | TEDxKC

ENTREPRENEUR BIZ TIPS: Our approach to innovation is dead wrong | Diana Kander | TEDxKC

Here’s Great Tip: Our approach to innovation is dead wrong | Diana Kander | TEDxKC

Here is Something You Should See…

This talk was given at a local TEDx event, produced independently of the TED Conferences. In the past decade, we’ve seen an explosion in the number of business incubators, startup accelerators and entrepreneurial training programs. But Kander argues all of these programs share an enormous fatal flaw. Diana’s talk challenges our thinking about entrepreneurship and presents a new approach for startups and corporations alike.

Diana Kander entered America as an eight-year old refugee of the Soviet Union. By the time she was an American citizen, she had perfected her skills as a capitalist – selling flea market goods to grade school classmates at a markup.

Today, Kander is a successful entrepreneur, having founded and sold a number of ventures, and is a senior fellow at the Ewing Marion Kauffman Foundation, the largest nonprofit in the world dedicated to entrepreneurship and education. A sought-out public speaker and consultant, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. She is the author of New York Times bestseller “All In Startup,” a business novel published by Wiley in 2014. The book is a “page turner” that helps entrepreneurs build products and services they know customers will buy.

Twitter: @dianakander

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

40 Replies to “ENTREPRENEUR BIZ TIPS: Our approach to innovation is dead wrong | Diana Kander | TEDxKC”

  1. the same may apply to your show, what if there is nothing worng with the way people do things, the busines plan and stuff, what if the problem does not originates from there at all. now this is interesting as an idea, since basicly you say, that there is a what if scneario in any case. maybe consider you are wrong then.

  2. Great message. I have learned this lesson the hard way starting my business. If you are going to invest hundreds of millions of dollars in a company, a larger business plan probably makes some sense to help you understand the challenges you will face. If you want to build a business organically, you need to get a product or service and find customers. Spending too much time on planning will put you in analysis paralysis and it is inevitable that things will change.

  3. Isn't it possible that entrepreneurship is decreasing and established businesses are failing due to monopolization and the prominence of titans like Walmart and McDonalds?

  4. Points to the need for testing, data. To develop a strong pre-intro strategy for targeting, messaging, actual product deliverability to address core cost of entry requirements.

  5. It's amazing how much value you can provide in under 10 minutes with 3 stories to illustrate points… And a few ideas that tie them together. Excellent Presentation… I've decided to watch it daily until I've noticed changes in my thinking and actions…

  6. amen! , the right approach to innovation is play (paying attention, staying present) and fail fast iterations.

    the right foundation for business is based on evidence, can you get traffic, conversions etc for a few hundred dollars no need to raise millions to build a bridge into a void.

    almost the exact the opposite of all that MBA premeditated prefunded mumbo jumbo. All the training lulls people into a false sense of confidence and complacency that business is easy, and innovation/complex necessary.

    Time AWAREness is largely a missing from most people in pursuit of the now or escapism from themselves. This is actually stunningly missing from schooling, how to manage, measure, optimize time. How to understand self, others, healthy or not including mental illness, sickness, which is actually relatively common out in the wild.

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