ENTREPRENEUR BIZ TIPS: The magical science of storytelling | David JP Phillips | TEDxStockholm

ENTREPRENEUR BIZ TIPS: The magical science of storytelling | David JP Phillips | TEDxStockholm

Here’s Great Tip: The magical science of storytelling | David JP Phillips | TEDxStockholm

Here is Something You Should See…

Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelling and with the help of his own stories, induces in us the release of four neurotransmitters of his choice. Learn more in this 2nd TEDxStockholm talk of David’s.

David JP Phillips is an international speaker, author and coach in Modern Presentation Skills. His training and material are based on neuroscience and biology which makes his deliveries very hands on, practical and motivational. He is best known for his seminar How To Avoid Death By PowerPoint, delivered at TEDxStockholm in 2015.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

45 Replies to “ENTREPRENEUR BIZ TIPS: The magical science of storytelling | David JP Phillips | TEDxStockholm”

  1. I like the most part of this video but, is it just me that found so manipulative this kind of thing? "Pick the story you want correlating to the hormone that you want and tell it to the person you are talking to to create the desired effect". This is the part that I really didn't like. And no, not everybody fells love this way. It is so very neoliberal!

  2. John 6:47 "Verily, Verily I say unto you, he that believes in me has everlasting life." – Jesus. Jesus, who was God in the flesh of a man, died for the remission of sin, including yours, was buried, and rose form the dead 3 days later. If you simply believe in this to apply to you and trust Jesus to save you from the second death, then you have everlasting life in heaven.

  3. You may not find someone who understands you at first and describes you as naive because you do not have the elements of primary culture
    this will deviate you from your future talent to a curve far from all your interests,and part of those problems fall on the shoulders of schools that did not care about formulating the philosophy of expression with the intention of enriching the minds of students to be eloquent orators in the future, and part of that problem falls on the colloquial consumer culture, which does not care about creating an expressive word in an educated way away from silly, boring or very simple dialogue.
    Therefore, it is very difficult for a simple person's mind to carry heavy-meaning expressions because he who is used to walking cannot run fast

    It is necessary to read the books of poets from all over the world through their books translated into English in an attempt to understand the mentality of the distant other party.
    Then create cafes full of books, internal speakers and small microphones in order to discuss issues of society, children, crime, culture, literature, cinema and other important issues with the aim of maturing the tongues of the speakers and making them more understanding and aware.
    This civilized experience must be generalized to all lands with the aim of making the educated word roam everywhere instead of propaganda absurdity and the role of amusement parks that only serve the body and not the mind

    Buildings don't rise by dancing
    rather, it stands with reason and action.


  4. The author got a story about <the life of the biochemistry of "love" ~= 13 months> ==> He spread it to his audience.

    Storytelling + hidden advertising = hypnosis (lack of "criticality", "objectivity" is present)

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