ENTREPRENEUR BIZ TIPS: The Role of Startups in the Experience Economy | Aya Sadder | TEDxRITDubai

ENTREPRENEUR BIZ TIPS: The Role of Startups in the Experience Economy | Aya Sadder | TEDxRITDubai

Here’s Great Tip: The Role of Startups in the Experience Economy | Aya Sadder | TEDxRITDubai


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Aya Sadder is the Incubator manager of Intelak, the first Travel & Aviation Incubator in the region. She talks about the different opportunities available for startups and millennials that are trying to make their choices in their future careers.

Intelak is a partnership between The Emirates Group, GE and Etisalat. In this role, she delivers the Incubator’s strategy of supporting the UAE’s ambitious plans for the future, and to ensure that the country sets the highest global standards for services, systems, and experiences in aviation. She is developing Intelak into a hub that will seek to develop teams, comprised of early-stage entrepreneurs which includes students, to become part of the conversation in travel and aviation.

Sadder has worked with some of the most significant organizations in the start-up ecosystem. Sadder was also the lead organizer for Startup Weekend Dubai working under the umbrella of Techstars and Google. Sadder is also an active mentor and speaker on different programs most recently working with Women in STEM.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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